These guerrilla marketing weapons should all be considered for promoting your product, service or website offline. Notice how more than half of them are free.
| 1. Marketing plan 2. Marketing calendar 3. Niche/positioning 4. Name of company 5. Identity 6. Logo 7. Theme 8. Stationery 9. Business card 10. Signs inside 11. Signs outside 12. Hours of operation 13. Days of operation 14. Window display 15. Flexibility 16. Word-of-mouth 17. Community involvement 18. Barter 19. Club/Association memberships 20. Partial payment plans 21. Cause-related marketing 22. Telephone demeanor 23. Toll free phone number 24. Free consultations 25. Free seminars and clinics 26. Free demonstrations 27. Free samples 28. Giver vs taker stance 29. Fusion marketing 30. Marketing on telephone hold 31. Success stories 32. Employee attire 33. Service 34. Follow-up 35. Yourself and your employees 36. Gifts and ad specialities 37. Catalog 38. Yellow Pages ads 39. Column in a publication 40. Article in a publication 41. Speaker at any club 42. Newsletter 43. All your audiences 44. Benefits list 45. Computer 46. Selection 47. Contact time with customer 48. How you say hello/goodbye 49. Public relations 50. Media contacts | 51. Neatness 52. Referral program 53. Sharing with peers 54. Guarantee 55. Telemarketing 56. Gift certificates 57. Brochures 58. Electronic brochures 59. Location 60. Advertising 61. Sales training 62. Networking 63. Quality 64. Reprints and blow-ups 65. Flipcharts 66. Opportunities to upgrade 67. Contests/sweepstakes 68. Online marketing 69. Classified advertising 70. Newspaper ads 71. Magazine ads 72. Radio spots 73. TV spots 74. Infomercials 75. Movie ads 76. Direct mail letters 77. Direct mail postcards 78. Postcard decks 79. Posters 80. Fax-on-demand 81. Special events 82.Show display 83. Audio-visual aids 84. Spare time 85. Prospect mailing lists 86. Research studies 87. Competitive advantages 88. Marketing insight 89. Speed 90. Testimonials 91. Reputation 92. Enthusiasm & passion 93. Credibility 94. Spying on yourself and others 95. Being easy to do business with 96. Brand name awareness 97. Designated guerrilla 98. Customer mailing list 99. Competitiveness 100. Satisfied customers |